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City marketing tasks

The range of tasks for city marketing is as varied as it is exciting

Marketing is the discipline that has an impact on every area of business. It is the same with marketing for a city or region. Here are some of the tasks of city marketing using the outline provided by Stadtmarketing Austria:

Corporate management


Administration, finance, accounting, controlling

Event accounting


Sponsor acquisition and third-party funding

Personnel management


Market and trend research

Strategy development

City marketing


Administrative and operative handling of the interests of the community and Kufsteiner Kaufleute.

Further development and securing of Kundenbindungsinstrumenten

Active cultivation of the location image. Brand communication in the form of location campaigns, e.g. to strengthen the location of trade

Tourism marketing


Connected to Tourismusverband with optimal use of synergies on both sides

Location marketing and management

04Shared Space-109@VANMEY (2)

Vacant space management

Company relocations and business development assistance to the municipal economic department (link to business development)

Networking of companies, homeowners and investors

Communication partner for companies

Location brand: Maintenance and monitoring of the corporate design (including original development and ongoing development)

Active maintenance of the location image: Presentation and explanation of hard and soft advantages for the site (link to site portfolio)

Networks, public affairs


Contact persons, expert status, communication service provider and, on a case-by-case basis, the project manager for urban development projects (e.g. traffic guidance systems, pedestrian guidance systems)

PR, press relations
Management of the online channels (websites, social media channels, digital advertising);;;;;;

Urban development and design, infrastructure


Participation in decision-making processes for inner city design

View of the town

Internet hotspots

Guidance systems: Project management for traffic and pedestrian guidance systems, provision of maps and orientation aids

Cultural marketing

07_Kulturmagazin 6-2018-1

Cooperation and communication partner for the municipal cultural department and cultural organisers

Major player in culture communication

Organisation of a supra-regional cultural network and development of a cultural brand

Support of the culture scene when it comes to grants

Publication of the regional culture magazine (Culture in Kufstein and surroundings)

Investment management and service provider

08_Kultur Quartier_Foyer zum Saal@VANMEY PHOTOGRAPHY

Marketing and mediation of the cultural and congress centre „Kultur Quartier Kufstein“ on behalf of Kufsteiner Immobilien Management GmbH

Local partner of the 2018 UCI Straßenrad WM – Kufstein is the starting point for four races

Member, project partner for multiple projects and project manager for the management association
Leader-Verein KUUSK (Kufstein und Umgebung, Untere Schranne – Kaiserwinkl)

Merchandising: Product range design, concept and layout, procurement, merchandise management and distribution

Knowledge marketing

09_Fotolia_68822018_M_© everythingpossible

Close cooperation with FH Kufstein

Active member of the innovation platform i.Ku, a network of initiators who want to contribute to the sustainable well-being of the Tiroler Unterland region through exchange and joint action

Collection and administration of market research results and studies

Administrative marketing


Communication for the City of Kufstein

Publication of the city magazine

Concept, design and production of communication media for the City of Kufstein

Press support & crisis communication

Interface for communication between companied and the city (e.g. construction site communication)

Event marketing

11_c-EdithStuefer_Lisa Mauracher (1 von 6)

Conception, planning and implementation of events
// recurring events such as Christmas markets, Easter market, wine festival, carnival, night shopping, wine festival, flower parade, various markets, pop music day etc.
// one-time events such as fortress concerts
// big events such as KUFSTEIN unlimited

Support of event organizers in marketing and organization

Administration, maintenance and communication

Urban-rural management

12_Bildschirmfoto 2018-04-23 um 08.17

Cooperation with localities in the region – especially through supra-regional tourism marketing

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