Wie alles begann
How everything started
Hermann Schick, one of the founders of the Advertising Community Kufstein remembers:
It was 1964 when the merchants of Kufstein decided to get together to follow the role model of the Linz merchants. Back then it was not a registered association but rather a loose union.
When the Kufstein Merchants was founded as an association, almost all merchants in town were full of enthusiasm. The first board members were Karl Mayr, Edi Neumayer, Helmuth Zanier, Herbert Felbermauer and Kurt Kiechl.
Hermann Schickh was the chairman of this association until April 1979 and was followed by Kurt Kiechl. The major aim of the advertising community during times of economic growth was the creation of customer loyalty through various campaigns, and therefore the reduction of local purchasing power outflow towards southern Bavarian due to the difference in economic zoning (EFTA & EEC).
In November 1970, six years later, the first issue of the well-know “Kufstein Aktuell” paper was printed. The publisher was the advertising community Kufstein and it was edited by Arnold Reicher, who was the chief editor from 1972 until 1980. “Kufstein Aktuell” was a free local paper with 28,000 copies. It contained information about politics and daily life in Kufstein and the surrounding villages of the Kitzbühel district. It also became an important means of advertising for all members of the advertising community. Hermann Schickh was responsible for the monthly paper until 1979, when it was taken over by Kurt Kiechl. This handover also resulted in significant changes to the layout.