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Region 4.0

is the name of the new business development project of the City of Kufstein, which aims to strengthen the business location. Three sub-projects will be implemented over the next three years.

The business development project Region 4.0, which is supported by the federal government, the state and the European Union, is divided into three sub-projects: STADTUP KUFSTEIN, Digital Coaching and Employer Region



The business development project STADTup Kufstein invites innovative minds and passionate entrepreneurs to submit their creative business concepts by 16 June 2020 to win support services with a total value of over €100,000. All submissions will be evaluated according to feasibility, completeness, innovation factor, location comparability and numerous other factors. The five best submissions will then be supported by partners with various services and contributions in kind, for example in the fields of graphics, taxes, legal advice, communication and much more. The aim of the start-up competition is to revitalise the Kufstein city centre by supporting start-ups with important services that are often difficult to finance, especially in the start-up phase. More information can be found at

Digital Coaching


The Digital Coaching project intends to support small and medium-sized enterprises in the district when it comes to improving their online presence and presenting themselves as an attractive alternative to online trading. The online presence of the companies are analysed for this purpose and appropriate presentations and training courses are offered. These deal primarily with the topics of general online presence, search engine optimization and the handling of social media. The aim is to make it easier for potential customers to search online and to encourage people in the region to shop more locally.

Employer Region KUUSK


This sub-project is aimed at the long-term development of a regional employer brand. The regions Kufstein, Kaiserwinkl and Untere Schranne form an area with a high quality of life and many jobs. For this reason, the aim is to promote this living space as an attractive, liveable and well-connected employment alternative to Innsbruck and Munich, and thus support local companies in finding employees. A further aim is to network the companies and thus support them in the exchange of information.

Any further questions? - We are happy to answer them!

Tanja Rehberger MAEmployer Region

+43 664 882 399



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