is the name of the new business development project of the City of Kufstein, which aims to strengthen the business location. Three sub-projects will be implemented over the next three years.
The business development project Region 4.0, which is supported by the federal government, the state and the European Union, is divided into three sub-projects: STADTUP KUFSTEIN, Digital Coaching and Employer Region
The Digital Coaching project intends to support small and medium-sized enterprises in the district when it comes to improving their online presence and presenting themselves as an attractive alternative to online trading. The online presence of the companies are analysed for this purpose and appropriate presentations and training courses are offered. These deal primarily with the topics of general online presence, search engine optimization and the handling of social media. The aim is to make it easier for potential customers to search online and to encourage people in the region to shop more locally.
Employer Region KUUSK
This sub-project is aimed at the long-term development of a regional employer brand. The regions Kufstein, Kaiserwinkl and Untere Schranne form an area with a high quality of life and many jobs. For this reason, the aim is to promote this living space as an attractive, liveable and well-connected employment alternative to Innsbruck and Munich, and thus support local companies in finding employees. A further aim is to network the companies and thus support them in the exchange of information.