Support local economy and fair trade sustainably
Regional value creation starts with you
Our purchase decisions let us influence what is offered by the industry. When we reach for a product on the shelf and spend our money on it, we help decide what will be found on the shelf in the future and which products might be removed from the range. Regional value creation contributes to securing jobs in our region and can also be climate-friendly as transport routes, cooling, packaging and other resources can be saved through small-scale economic cycles. Ask questions about where the product comes from, under what conditions it was produced and whether there are regionally produced alternatives. They do exist! For example regionally available “farmer's boxes,” farm shops or vending machines and self-service shops at the farm or butcher. We want to get to the bottom of these and many other topics in the areas of consumption, regionality, personal shopping behaviour, eco-balance and labels.